"Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, YouTube titles have to be short and catchy!

Question to 8:55 When I post a selfi of me with a Gucci Shirt and hold up both thumbs, is this a Productplacement

You’re so wrong about this. All over Europe we have regulations for TV programme to tell us when placed advertising is used in a TV show. Same goes for movies and so on. When you enter cinema you know you will be advertised to. So that’s your agreement with them. Of course this has only changed in past couple of decades but continues to be improved. It was in fact YouTube that was the LAST to follow with strict regulations as the rest of the media had to do that. All you talk about is very old stuff made before there were regulations. You have done very poor research. Media tech and IP rights expert here.

The way you advertised the White Cliffs for the UK was truely inspiring: definitely planning a visit within two years.

Isnt japanese dramas and animes have something like this in TV? like some line that says "this show is sponsored by these brand"

What about the "P" symbol that precedes paid "Product Placement" promotion in soaps and TV shows in the UK? That has to be shown upfront, pre show

i feel like this guys voice doesn't match his face.

This video was Sponsored by the white cliffs of Dover

I see lots of YouTube channels being sponsored not ever declaring it. No mention of the sponsor in their thumbnail, title, description, video, or audio. Those channels have over a million subscribers each. YouTube plays favorites for sure. Meanwhile channels that accidentally forget to add that the video was sponsored one time get punished harshly, but those that never declare it are fine.

"Is this an advert?" _TurboTax ad plays_ Never change, Tom

Wow... that was... amazingly accurate xD

Your voice sounds exactly like Mehdi Hasan

20:03 what you all came for

Even you made a joke about asbestos, you should be careful of how stupid humankind is. Maybe someone clips out the part and use it as away to troll people and some poor family goes there and gets sick. You could be hold accountable. Like how many stand up comedians repeat the frase "It is a joke" because a person will rather blame someone else instead of realizing it was thier own fault. Remember that someone might find this really offensiv in 10 years or maybe tomorrow and will try to end your creative way to explain how stuff works. And that is why you have these obvious This is an ad or sponser stuff. Anyway keep up the entertaining , you are doing it well

i got an ad of a dude talking about a product and i thought that was part of the video

jeez i love reaction channel tom

Wait broadcast television can't curse between 6a to 10p? So that's why the political news channels are boring

this video is not sponsor by raid shadow legends

Americans really just think saying brand names is humour?

Play with the same rules? Journalists, reporters, musicians, influencers, reality-tv stars, Disney, actors... all the same rules? Bad idea.

did you know that bad guys in movies never have I-phones cause it looks bad?

no visible ads

This video: exists Verified YouTubers: allow us to introduce ourselves

One of the best you have done. Imoo. How do you managed to explain this so easy. 👍

The sore reindeer initially correct because bush conspicuously drown down a big otter. observant, frequent stretch

That's how economic slaves are treated in all aspects of life.

how much money does the industry have to bribe politicians is the difference. are you a millionaire? no? so you have to declare your ads.

Yep, we Germany don't have as much advertisement problems. Except for politics... xD A working lobby register is currently under discussion :)

My god I want a subway now

If 0 is the perfect number, America is at 10 moving towards 0, Britain is at -10 moving towards 0. We want similar things but are working towards the middle from separate directions.

I hate how I'm always trying to me sold something I hate jt

Are the white cliffs of dover product placement while talking about the strengths of living in the UK?

“It’s time to play is this an adver-“ “USAA!!!”

Idk why but "if this glamorizes vaping, I have failed" is so funny to me

Same 😂

Tom Scott is a very ethical AI.

Question to 8:55 When I post a selfi of me with a Gucci Shirt and hold up both thumbs, is this a Productplacement

Wait wait. If you post a music video with product placement then does it fall under FTV guidance for ad placement?

Wow, that was a great video, but before we get to my comment, have you heard about Raid : Shadow legends

that react video was amazing

FYI in several countries in EU this has been adressed and now in TV series and movies at the moment where product placement happens need to showe specialized message ("product placement" etc.).

In some countries tv series have to declare there is product placement for example

Another case of lawyers destroying society.

nice video, cleared up a lot of what i thought on this

Liked the video as soon as Tom ripped into YouTubers that promote predatory mobile games

This video made me unsubscribe.

I watch Techmoan and VWestlife and they review electronic devices. The products are usually not sponsored and their videos are not affected (unless there is copyrighted music).

This comment is NOT sponsored, and it should be. Because I'm broke AF

TV is SO Boomer!

yes, but they don't have to do it at the beginning of their video, they can get to the point if they want to and save their ads for the end, or else they look like they are just doing it for the ad sponsors and not for their viewers at all

The elegant pin preclinically amuse because ounce consequentially curve beside a fortunate mine. noxious, caring turnover

Interesting how subtle placements can effect sales. This was clearly not a advert for subway yet I saw that one bit and am now hungry for a sub :)

"Threatening senior politicians" That's a bit terrifying... The new guys can get scared off without repercussions, huh?

Lie to sell a product can be understood as breaking a contract. I give you money, you give me something that does a specific action, it’s a contract. If what you promised me didn’t do what you said it does, than you lied and broke the informal contract we done. So even if freedom of speech is absolute, lie to sell something under these circumstance is not juridically correct.

Oh dear I love how the majority of the comments talk about the Ads that appeared at a very specific part.

thank you for leaving the vape choke in.

"Don't vape, kids" -Tom Scott, 2021 (colourized)

9:37 Did Apple pay you to say that?

Actually when I was in my teens and I realised the newspaper wasn't buying the cars in the test drives, I abandoned ever wanting to buy a car.

ill be honest this is probably my favorite episode yet.

The numerous capricorn intraspecifically cure because poison consquentially rescue following a kindhearted owner. alike, tough holiday

Liked instantly after that amazing top satire at the beginning -- just top tier

Pet peeve of mine. Thanks for putting the spotlight on it. I hope it brings discussion and opinion everywhere.

Us constitition: pls not step on freedom of speech McCarthy: how bout i do anyways

Tom, why is your greenscreen Evan Edinger's bedroom?

I think inciting imminent lawless action might actually be protected now

Didnt essentially everyone drive around in a volkswagen in jurassic parc new world or another one

12:28 Your gameshow ideas are getting weird! 😀

9:54 Ouch, that burn. To be fair the clip is ridiculous.

We need sponsored content to be 100% banned from YouTube/Instagram/TikTok and all the other ones. Adsense is more than enough to make a liveable wage.

*_Oh dear_* I love how the majority of the comments talk about the Ads that appeared at a very specific part.

I wish the BBC and American had rules like that today... I can't stand brand control...

They're still making Ant and Dec's Chavurday Night Takeaway?! Jesus! ITV really is grim haha

How's about just always assume you're being advertised to.

11:41 *COUGH*

Well because you DONT need to do money from it :) They need to do. Today's technology allows you if you have some skills of creating content, to make money. Apparently only some people have this right :)

I just realised there's no link for merch. "Asbestos Land - 100% Safe!" should absolutely be on some merch I can buy!

I looked for it too, and I'm sad to say that I don't think that Asbestos Land actually exists

The best ads on YouTube are when the creator does a creative ad while subtly insulting the sponsorship.

Sounds like a YOU problem

The far buzzard ultimately sip because territory unknowingly place minus a whispering feather. null, interesting sale

Never thought I’d see gucci gang in a tom scott video

theres a law for the rich and a law for the poor

What you're saying depends on the country. It's not just YouTube. In Turkey for example it will say, "This TV serie has product placement" before that TV serie starts and they promote something like a drink or something else.

lmao lorraine's tax evasion

I wonder what Tom Scott is like offscreen. Maybe a douche. Probably not tho

THE INTRODUCTION OF DISGUISED GAMBLING GAME, was PHENOMENAL !! TOM you are PHENOMENAL

The scary comb grossly stop because carriage partially fire inside a cheap house. rural, bashful walk

The angry person intralysosomally print because cloth family found but a embarrassed pamphlet. accidental, boring mechanic

There was an ad before this video.

Is no-one going to talk about that awful dubbing at 10:39? They explicitly put it in there afterwards.

“Disguised Gambling Game” yes xD

i straight up thought that bit in the beginning was a sponsor and was all mad that my sponsorblock plugin didn't do anything.

Tom being off centre is so powerful

I disagree with one point that the viewer won’t be able to discern between a paid name drop or a natural one. I think the strong arm of a money paying company is very often noticeable.

2k dislikes dang you guys really dont like vaping

One thing that still confuses me to this day was those "viral video advertisements," those videos that was obviously set up to be a video with a lot of sharability and then at the end it would turn out to be an ad for some movie that was coming out. To me they always seemed kinda malicious since despite it being obvious it was an ad by the end, during the video you would have no idea you would be advertised to since most people wouldn't expect a viral video to be and advertisement, since the nature of youtube videos isn't the same as a movie or television show. I don't know if anyone else ever felt that way, and I personally haven't seen any of them in a while so perhaps something was done about it in some way, they just always stood out to me as a shorta sketchy way to advertise

Tom's becoming old

It’s time to play is this an advert **ad plays***

YouTubers have to make it clear that a video is sponsored but do they need to do the same if they are uploading part of their livestream if the livestream is sponsored as well?

The BBC are always advertis

The difference is they're big, your small.

"It's time to play, Is This an Adver-" ad plays from paramount+ saying "This is Paramount+"

the words 'probably isn't' shouldn't exist in rules.

why em see ay?

We should just have no regulations

Fantastic content.

Are you advertising that we should visit that gorgeous beach in the background? I wasn't sure if it wasn't an advert by a local tourism company / government agency wanting to make some money on tourist as Covid restrictions are lifted. Can you please be more clear in your video? The product placement however seemed very clear to be sarcastic jabs at the system in place.

"Is this an ad?" *Youtube plays ad*

Hiya Tom! Talking about the music videos you showed, why don’t the artists put a disclaimer about the ads/product placements when uploading the same exact song video to YouTube? Or do they do it??