YouTubers have to declare ads. Why doesn't anyone else?

  • Avaldati 20 päeva tagasi

    Tom Scott

    Kestus: 31:48

    Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
    👥👥 CREDITS 👥👥
    Written and performed by TOM SCOTT www.tomscott.com/
    Script assistant ANDREA MARKS
    Animation BILLY CRINION BillyCrinion and WILLIAM MARLER wmad.co.uk
    Dubbing mixer GRAHAM HAERTHER
    "Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES www.benjaminsquires.co.uk/
    Thanks to EVAN EDINGER, JESSICA ENDOYAN, CHRISTINA HERNANDEZ, the TINY SPECK team, and SAM VALIANT
    Filmed safely: www.tomscott.com/safe/
    © Pad 26 Limited MMXXI
    📄📄 SOURCES 📄📄
    💵 PAYMENT AND CONTROL
    Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
    Ray Davies flying: thekinks/status/1265203792754212864 and www.cbc.ca/radio/undertheinfluence/why-ray-davies-flew-26-000-km-to-save-lola-1.5009086
    BBC trademark policy: www.bbc.co.uk/programmes/articles/5R152hTbVPQdYjn29q5jt4/16-songs-banned-by-the-bbc
    Pitbull and Kodak: pitbull/status/16567622829080576
    Pitbull and Voli: voli305vodka.com/ "Owned and operated by Armando Christian Perez, aka Pitbull"
    Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
    YMCA reaction: news.google.com/newspapers?nid=1346&dat=19790329&id=M3VRAAAAIBAJ&sjid=uPoDAAAAIBAJ&pg=7192,10172867
    ✔️ YOU HAVE TO DECLARE IT
    US Code Title 15: www.law.cornell.edu/uscode/text/15
    Nikkie de Jager, One Dip Makeup Challenge: eeposts.info/past/eXeUnqC2ucqrotE/video
    Disclosures 101 for Social Media Influencers [PDF]: www.ftc.gov/system/files/documents/plain-language/1001a-influencer-guide-508_1.pdf
    An Influencer’s Guide to making clear that ads are ads [PDF]: www.asa.org.uk/uploads/assets/uploaded/3af39c72-76e1-4a59-b2b47e81a034cd1d.pdf
    The FTC’s Endorsement Guides: What People Are Asking: www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
    EEposts declaration: support.google.com/youtube/answer/154235
    ❌ NO-ONE ELSE HAS TO DECLARE IT
    McFlurry: adage.com/article/adages/30-rock-mcflurry-scene-paid-placement/134689
    Snapple: www.reuters.com/article/us-30rock-idUSN2833828120071128
    "Branded content pods": adage.com/article/media/snl-air-fewer-commercials-season/303697
    Farrow and Ball: www.bournemouthecho.co.uk/news/18014632.saturday-night-live-sketch-features-farrow-ball/
    Branson cameo: www.cinemablend.com/pop/Branson-s-Bond-Cameo-Was-Bought-1558.html
    Superman's $40,000: www.latimes.com/archives/la-xpm-1989-03-08-ca-322-story.html
    Bond placement: www.bbc.com/culture/article/20151001-does-bonds-product-placement-go-too-far
    Lorraine Kelly's tax bill: www.theguardian.com/business/2019/mar/20/lorraine-kelly-theatrical-artist-tax-tribunal-judge-rules
    🎢 WE'RE GOING TO DISNEY WORLD
    "Moms' conference": www.5minutesformom.com/disneysmmoms/
    SNT viewing figures: www.eveningexpress.co.uk/lifestyle/entertainment/saturday-night-takeaway-smashes-ratings-record-after-airing-without-audience/
    "19 years in a row": www.chroniclelive.co.uk/news/tv/ant--dec-win-best-17648154
    "Can't find any other example" of the castle being covered: www.disboards.com/threads/ant-and-dec-tv-show-live-from-magic-kingdom-in-april.3581535/
    Ofcom on product placement in UK TV: www.ofcom.org.uk/tv-radio-and-on-demand/advice-for-consumers/television/product-placement-on-tv
    "One article on a tabloid web site": www.thesun.co.uk/tvandshowbiz/10841854/ant-and-dec-trademark-name/
    🇺🇸 THE LAND OF THE FREE 🇺🇸
    FCC, "The FCC and Freedom of Speech": www.fcc.gov/consumers/guides/fcc-and-freedom-speech
    US Bill of Rights: www.archives.gov/founding-docs/bill-of-rights
    First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia: en.wikipedia.org/wiki/First_Amendment_to_the_United_States_Constitution
    Commercial speech: www.mtsu.edu/first-amendment/article/900/commercial-speech
    Communications Act 2003: www.legislation.gov.uk/ukpga/2003/21/contents
    Animal Defenders International v United Kingdom: hudoc.echr.coe.int/fre?i=001-119244
    CMA, "Social media endorsements: being transparent with your followers": www.gov.uk/government/publications/social-media-endorsements-guide-for-influencers/
    German product placement: www.grin.com/document/417399
    📕 CHAPTERS 📕
    00:00 Intro
    00:58 1. Payment and Control
    05:47 2. You Have To Declare It
    09:17 3. No-One Else Has To Declare It
    18:03 4. We're Going To Disney World
    24:47 5. The Land Of The Free
    31:15 Outro

Tom Scott
Tom Scott

"Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, YouTube titles have to be short and catchy!

26 päeva tagasi
Frederic Wielinger
Frederic Wielinger

Question to 8:55 When I post a selfi of me with a Gucci Shirt and hold up both thumbs, is this a Productplacement

Päev tagasi
Mr Kiyoshi
Mr Kiyoshi

You’re so wrong about this. All over Europe we have regulations for TV programme to tell us when placed advertising is used in a TV show. Same goes for movies and so on. When you enter cinema you know you will be advertised to. So that’s your agreement with them. Of course this has only changed in past couple of decades but continues to be improved. It was in fact YouTube that was the LAST to follow with strict regulations as the rest of the media had to do that. All you talk about is very old stuff made before there were regulations. You have done very poor research. Media tech and IP rights expert here.

4 päeva tagasi
95rav
95rav

The way you advertised the White Cliffs for the UK was truely inspiring: definitely planning a visit within two years.

5 päeva tagasi
This Guy Roll Needs
This Guy Roll Needs

Isnt japanese dramas and animes have something like this in TV? like some line that says "this show is sponsored by these brand"

5 päeva tagasi
Jonathan Corbett
Jonathan Corbett

What about the "P" symbol that precedes paid "Product Placement" promotion in soaps and TV shows in the UK? That has to be shown upfront, pre show

6 päeva tagasi
djredrover
djredrover

i feel like this guys voice doesn't match his face.

Tund tagasi
CroydonVlogs
CroydonVlogs

This video was Sponsored by the white cliffs of Dover

Tund tagasi
Khaltazar
Khaltazar

I see lots of YouTube channels being sponsored not ever declaring it. No mention of the sponsor in their thumbnail, title, description, video, or audio. Those channels have over a million subscribers each. YouTube plays favorites for sure. Meanwhile channels that accidentally forget to add that the video was sponsored one time get punished harshly, but those that never declare it are fine.

3 tundi tagasi
A Spooky Child The Kneecap King
A Spooky Child The Kneecap King

"Is this an advert?" _TurboTax ad plays_ Never change, Tom

4 tundi tagasi
FalcoGer
FalcoGer

Wow... that was... amazingly accurate xD

5 tundi tagasi
Ahmed Matsuura
Ahmed Matsuura

Your voice sounds exactly like Mehdi Hasan

7 tundi tagasi
NYANUAR
NYANUAR

20:03 what you all came for

10 tundi tagasi
Hat to a kitten
Hat to a kitten

Even you made a joke about asbestos, you should be careful of how stupid humankind is. Maybe someone clips out the part and use it as away to troll people and some poor family goes there and gets sick. You could be hold accountable. Like how many stand up comedians repeat the frase "It is a joke" because a person will rather blame someone else instead of realizing it was thier own fault. Remember that someone might find this really offensiv in 10 years or maybe tomorrow and will try to end your creative way to explain how stuff works. And that is why you have these obvious This is an ad or sponser stuff. Anyway keep up the entertaining , you are doing it well

10 tundi tagasi
mochi lochi
mochi lochi

i got an ad of a dude talking about a product and i thought that was part of the video

14 tundi tagasi
neondroolz
neondroolz

jeez i love reaction channel tom

15 tundi tagasi
RedXWasHere
RedXWasHere

Wait broadcast television can't curse between 6a to 10p? So that's why the political news channels are boring

15 tundi tagasi
soulmin
soulmin

this video is not sponsor by raid shadow legends

16 tundi tagasi
May Nyan
May Nyan

Americans really just think saying brand names is humour?

17 tundi tagasi
OhNoNotFrank
OhNoNotFrank

Play with the same rules? Journalists, reporters, musicians, influencers, reality-tv stars, Disney, actors... all the same rules? Bad idea.

19 tundi tagasi
Joris Geleijns
Joris Geleijns

did you know that bad guys in movies never have I-phones cause it looks bad?

21 tund tagasi
Beamy Breezy
Beamy Breezy

no visible ads

22 tundi tagasi
Lamarr The Headcrab
Lamarr The Headcrab

This video: exists Verified YouTubers: allow us to introduce ourselves

22 tundi tagasi
Andy Pollard
Andy Pollard

One of the best you have done. Imoo. How do you managed to explain this so easy. 👍

23 tundi tagasi
Bilal Ahmed
Bilal Ahmed

The sore reindeer initially correct because bush conspicuously drown down a big otter. observant, frequent stretch

Päev tagasi
A. Jay
A. Jay

That's how economic slaves are treated in all aspects of life.

Päev tagasi
EvelynNdenial
EvelynNdenial

how much money does the industry have to bribe politicians is the difference. are you a millionaire? no? so you have to declare your ads.

Päev tagasi
Skorp
Skorp

Yep, we Germany don't have as much advertisement problems. Except for politics... xD A working lobby register is currently under discussion :)

Päev tagasi
Lucy
Lucy

My god I want a subway now

Päev tagasi
Chill Bro
Chill Bro

If 0 is the perfect number, America is at 10 moving towards 0, Britain is at -10 moving towards 0. We want similar things but are working towards the middle from separate directions.

Päev tagasi
GlitterBot 5000
GlitterBot 5000

I hate how I'm always trying to me sold something I hate jt

Päev tagasi
Frazer Kirkman
Frazer Kirkman

Are the white cliffs of dover product placement while talking about the strengths of living in the UK?

Päev tagasi
Max Albertson
Max Albertson

“It’s time to play is this an adver-“ “USAA!!!”

Päev tagasi
Peter Marsella
Peter Marsella

Idk why but "if this glamorizes vaping, I have failed" is so funny to me

Päev tagasi
Mirjan Bouma
Mirjan Bouma

Same 😂

7 tundi tagasi
Robbie B.
Robbie B.

Tom Scott is a very ethical AI.

Päev tagasi
Frederic Wielinger
Frederic Wielinger

Question to 8:55 When I post a selfi of me with a Gucci Shirt and hold up both thumbs, is this a Productplacement

Päev tagasi
TheKamiBunny
TheKamiBunny

Wait wait. If you post a music video with product placement then does it fall under FTV guidance for ad placement?

Päev tagasi
Neltharak Arudin
Neltharak Arudin

Wow, that was a great video, but before we get to my comment, have you heard about Raid : Shadow legends

Päev tagasi
Thomas Caswell
Thomas Caswell

that react video was amazing

Päev tagasi
Jānis
Jānis

FYI in several countries in EU this has been adressed and now in TV series and movies at the moment where product placement happens need to showe specialized message ("product placement" etc.).

Päev tagasi
OOD2021
OOD2021

In some countries tv series have to declare there is product placement for example

Päev tagasi
j g
j g

Another case of lawyers destroying society.

Päev tagasi
Big Tricky
Big Tricky

nice video, cleared up a lot of what i thought on this

Päev tagasi
SeRgEaNt RaNdOm
SeRgEaNt RaNdOm

Liked the video as soon as Tom ripped into YouTubers that promote predatory mobile games

Päev tagasi
Burken Productions
Burken Productions

This video made me unsubscribe.

Päev tagasi
Sheng He
Sheng He

I watch Techmoan and VWestlife and they review electronic devices. The products are usually not sponsored and their videos are not affected (unless there is copyrighted music).

Päev tagasi
Uki Malefu
Uki Malefu

This comment is NOT sponsored, and it should be. Because I'm broke AF

Päev tagasi
Shawn P
Shawn P

TV is SO Boomer!

Päev tagasi
Cryptix FTW
Cryptix FTW

yes, but they don't have to do it at the beginning of their video, they can get to the point if they want to and save their ads for the end, or else they look like they are just doing it for the ad sponsors and not for their viewers at all

Päev tagasi
John Nugent
John Nugent

The elegant pin preclinically amuse because ounce consequentially curve beside a fortunate mine. noxious, caring turnover

Päev tagasi
jp kellerman
jp kellerman

Interesting how subtle placements can effect sales. This was clearly not a advert for subway yet I saw that one bit and am now hungry for a sub :)

Päev tagasi
bowen voowy
bowen voowy

"Threatening senior politicians" That's a bit terrifying... The new guys can get scared off without repercussions, huh?

Päev tagasi
walter soares
walter soares

Lie to sell a product can be understood as breaking a contract. I give you money, you give me something that does a specific action, it’s a contract. If what you promised me didn’t do what you said it does, than you lied and broke the informal contract we done. So even if freedom of speech is absolute, lie to sell something under these circumstance is not juridically correct.

Päev tagasi
bowen voowy
bowen voowy

Oh dear I love how the majority of the comments talk about the Ads that appeared at a very specific part.

Päev tagasi
James NotmyLastName
James NotmyLastName

thank you for leaving the vape choke in.

Päev tagasi
MrGermandeutsch
MrGermandeutsch

"Don't vape, kids" -Tom Scott, 2021 (colourized)

Päev tagasi
dsp4
dsp4

9:37 Did Apple pay you to say that?

Päev tagasi
MultiCappie
MultiCappie

Actually when I was in my teens and I realised the newspaper wasn't buying the cars in the test drives, I abandoned ever wanting to buy a car.

2 päeva tagasi
Oli Minion
Oli Minion

ill be honest this is probably my favorite episode yet.

2 päeva tagasi
Thomasina Feucht
Thomasina Feucht

The numerous capricorn intraspecifically cure because poison consquentially rescue following a kindhearted owner. alike, tough holiday

2 päeva tagasi
Lil Rick
Lil Rick

Liked instantly after that amazing top satire at the beginning -- just top tier

2 päeva tagasi
Petter Källman
Petter Källman

Pet peeve of mine. Thanks for putting the spotlight on it. I hope it brings discussion and opinion everywhere.

2 päeva tagasi
B A
B A

Us constitition: pls not step on freedom of speech McCarthy: how bout i do anyways

2 päeva tagasi
negomistar
negomistar

Tom, why is your greenscreen Evan Edinger's bedroom?

2 päeva tagasi
Thick_propheT
Thick_propheT

I think inciting imminent lawless action might actually be protected now

2 päeva tagasi
B A
B A

Didnt essentially everyone drive around in a volkswagen in jurassic parc new world or another one

2 päeva tagasi
épinards & caramel
épinards & caramel

12:28 Your gameshow ideas are getting weird! 😀

2 päeva tagasi
épinards & caramel
épinards & caramel

9:54 Ouch, that burn. To be fair the clip is ridiculous.

2 päeva tagasi
LagavulinMTG
LagavulinMTG

We need sponsored content to be 100% banned from YouTube/Instagram/TikTok and all the other ones. Adsense is more than enough to make a liveable wage.

2 päeva tagasi
MrGermandeutsch
MrGermandeutsch

*_Oh dear_* I love how the majority of the comments talk about the Ads that appeared at a very specific part.

2 päeva tagasi
LagavulinMTG
LagavulinMTG

I wish the BBC and American had rules like that today... I can't stand brand control...

2 päeva tagasi
Bille994
Bille994

They're still making Ant and Dec's Chavurday Night Takeaway?! Jesus! ITV really is grim haha

2 päeva tagasi
Wendy G
Wendy G

How's about just always assume you're being advertised to.

2 päeva tagasi
Gibbon 27
Gibbon 27

11:41 *COUGH*

2 päeva tagasi
SZ3R0
SZ3R0

Well because you DONT need to do money from it :) They need to do. Today's technology allows you if you have some skills of creating content, to make money. Apparently only some people have this right :)

2 päeva tagasi
Locke Pinder
Locke Pinder

I just realised there's no link for merch. "Asbestos Land - 100% Safe!" should absolutely be on some merch I can buy!

2 päeva tagasi
A Spooky Child The Kneecap King
A Spooky Child The Kneecap King

I looked for it too, and I'm sad to say that I don't think that Asbestos Land actually exists

4 tundi tagasi
Misanthropic Servitor of Mars
Misanthropic Servitor of Mars

The best ads on YouTube are when the creator does a creative ad while subtly insulting the sponsorship.

2 päeva tagasi
Pilbo Mags
Pilbo Mags

Sounds like a YOU problem

2 päeva tagasi
김경호
김경호

The far buzzard ultimately sip because territory unknowingly place minus a whispering feather. null, interesting sale

2 päeva tagasi
Nerd_ Guy_Lol
Nerd_ Guy_Lol

Never thought I’d see gucci gang in a tom scott video

2 päeva tagasi
stephen hartley
stephen hartley

theres a law for the rich and a law for the poor

2 päeva tagasi
onee
onee

What you're saying depends on the country. It's not just YouTube. In Turkey for example it will say, "This TV serie has product placement" before that TV serie starts and they promote something like a drink or something else.

2 päeva tagasi
Unimportant Account
Unimportant Account

lmao lorraine's tax evasion

2 päeva tagasi
Christophe Beaulieu
Christophe Beaulieu

I wonder what Tom Scott is like offscreen. Maybe a douche. Probably not tho

2 päeva tagasi
Osama Ali
Osama Ali

THE INTRODUCTION OF DISGUISED GAMBLING GAME, was PHENOMENAL !! TOM you are PHENOMENAL

2 päeva tagasi
majestic
majestic

The scary comb grossly stop because carriage partially fire inside a cheap house. rural, bashful walk

2 päeva tagasi
Majed Marji
Majed Marji

The angry person intralysosomally print because cloth family found but a embarrassed pamphlet. accidental, boring mechanic

2 päeva tagasi
KingIsulgard
KingIsulgard

There was an ad before this video.

2 päeva tagasi
Sarato
Sarato

Is no-one going to talk about that awful dubbing at 10:39? They explicitly put it in there afterwards.

2 päeva tagasi
Caerys Nyx
Caerys Nyx

“Disguised Gambling Game” yes xD

2 päeva tagasi
jon sacbibit
jon sacbibit

i straight up thought that bit in the beginning was a sponsor and was all mad that my sponsorblock plugin didn't do anything.

2 päeva tagasi
Jamie_JD
Jamie_JD

Tom being off centre is so powerful

2 päeva tagasi
Butter Bitch
Butter Bitch

I disagree with one point that the viewer won’t be able to discern between a paid name drop or a natural one. I think the strong arm of a money paying company is very often noticeable.

2 päeva tagasi
JOZOPO
JOZOPO

2k dislikes dang you guys really dont like vaping

2 päeva tagasi
mat
mat

One thing that still confuses me to this day was those "viral video advertisements," those videos that was obviously set up to be a video with a lot of sharability and then at the end it would turn out to be an ad for some movie that was coming out. To me they always seemed kinda malicious since despite it being obvious it was an ad by the end, during the video you would have no idea you would be advertised to since most people wouldn't expect a viral video to be and advertisement, since the nature of youtube videos isn't the same as a movie or television show. I don't know if anyone else ever felt that way, and I personally haven't seen any of them in a while so perhaps something was done about it in some way, they just always stood out to me as a shorta sketchy way to advertise

2 päeva tagasi
「CELLO KID」
「CELLO KID」

Tom's becoming old

2 päeva tagasi
Molly Eck
Molly Eck

It’s time to play is this an advert **ad plays***

2 päeva tagasi
Msuni
Msuni

YouTubers have to make it clear that a video is sponsored but do they need to do the same if they are uploading part of their livestream if the livestream is sponsored as well?

3 päeva tagasi
hen ko
hen ko

The BBC are always advertis

2 päeva tagasi
Punished_
Punished_

The difference is they're big, your small.

3 päeva tagasi
hen ko
hen ko

"It's time to play, Is This an Adver-" ad plays from paramount+ saying "This is Paramount+"

2 päeva tagasi
Frostbyt3z Gaming
Frostbyt3z Gaming

the words 'probably isn't' shouldn't exist in rules.

3 päeva tagasi
Keness
Keness

why em see ay?

3 päeva tagasi
Toad Boy
Toad Boy

We should just have no regulations

3 päeva tagasi
theshadowknows
theshadowknows

Fantastic content.

3 päeva tagasi
David Fisher
David Fisher

Are you advertising that we should visit that gorgeous beach in the background? I wasn't sure if it wasn't an advert by a local tourism company / government agency wanting to make some money on tourist as Covid restrictions are lifted. Can you please be more clear in your video? The product placement however seemed very clear to be sarcastic jabs at the system in place.

3 päeva tagasi
Mak Yuki
Mak Yuki

"Is this an ad?" *Youtube plays ad*

3 päeva tagasi
Vijay Parthasarathy
Vijay Parthasarathy

Hiya Tom! Talking about the music videos you showed, why don’t the artists put a disclaimer about the ads/product placements when uploading the same exact song video to YouTube? Or do they do it??

3 päeva tagasi

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